20PLUS Book By Jody Morris (World Industries Skateboards in-house photographer)

After the 1980s blowout of bright Jimmy'Z pants, Flock-of-Seagulls haircuts and skull fetish graphics, skateboarding's popularity sucked into a downward spiral. As the industry circled the drain and most of the older companies crashed and burned into bankruptcy, a few scrappy upstart brands scurried amongst the rubble and began to slowly rebuild skateboarding. It was a chaotic time when skaters lived below the poverty line as they redefined what was possible on a kid's rolling toy. Jody Morris, the quiet Canadian with cameras slung around his neck, was right there, documenting world-class skating and creating iconic ad campaigns. World Industries, the company started with loan shark money, defined that new era and Morris was the brand's in-house photographer. 

As skating slowly grew in the 1990s, the industry's tight circle emphasised culture over mainstream acceptance. images of Skid Row skaters are snapped alongside legends like Tony Hawk and Danny Way. Morris' close relationship with his subjects allows for rare images of iconic skaters lounging in graffiti scrawled tour vans, shredding abandoned buildings, and avoiding dessert dust storms. With over 70 magazine covers to his name, 20 PLUS is loaded with definitive images from an insulated culture. - Sean Mortimer

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